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Mengenal Link Rel Canonical: Fungsi, Contoh & Cara Mengatasi Duplikat Konten

Darmudi Susanto

9 Jan, 2026

contoh penggunaan link rel canonical untuk SEO

Halo Sobat SEO! Pernah ngerasain website kamu kayak punya kembaran jahat? Konten sama, tapi URL beda-beda? Ini bisa bikin Google bingung, lho! Akibatnya? Ranking kamu bisa anjlok, usaha SEO kamu jadi sia-sia. Tenang, ada solusinya! Kenalin, si jagoan penyelamat website kamu: link rel canonical!

Apa Itu Link Rel Canonical?

Bayangin kamu punya baju favorit, tapi ada beberapa versi: warna merah, biru, dan hijau. Padahal, intinya tetep baju yang sama, kan? Nah, link rel canonical itu kayak ngasih tahu Google, "Hei, ini dia versi aslinya!"

Secara teknis, link rel canonical adalah atribut HTML yang menunjukkan URL versi utama (original) dari sebuah halaman web. Ini penting banget buat menghindari masalah duplicate content , yaitu konten yang sama tapi ada di beberapa URL berbeda.

Kenapa Link Rel Canonical Penting?

Manfaatnya banyak banget, lho! Gak cuma bikin Google seneng, tapi juga nguntungin SEO website kamu, terutama saat kamu menerapkan optimasi SEO on-page secara konsisten.

Hindari Penalti Google: Canonical membantu mencegah masalah konten ganda.
Meningkatkan SEO: Kekuatan ranking difokuskan ke satu URL utama.
Memudahkan Crawling: Googlebot lebih efisien saat memahami struktur situs.

Cara Menggunakan Link Rel Canonical

Penggunaan canonical tag sangat berkaitan dengan bagaimana Googlebot merayapi website , jadi pastikan penerapannya benar di setiap halaman.

Kapan Kamu Butuh Link Rel Canonical?

Jika website kamu punya struktur URL yang kompleks, memahami struktur situs yang rapi akan sangat membantu dalam menentukan URL canonical yang tepat.

Kesimpulan: Link Rel Canonical, Sahabat SEO-mu!

Link rel canonical adalah senjata rahasia SEO untuk menghindari konten duplikat dan menjaga performa ranking. Jika kamu ingin hasil maksimal, kombinasikan dengan strategi SEO berkelanjutan agar website kamu makin stabil dan tahan update algoritma.

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